Summary of Business Pathfinder Podcast Episode: Ep. 15: Transition In-Person Business to Online Business
— Description —
Karma, a Lamaze trained birth class instructor, seeks coaching to grow her online birth classes business and attract more clients The coaching session covers effective business growth steps, including using Instagram and hashtags while being mindful of social media's addictive nature With 37 years of experience, Lamaze aims to empower women by offering small, personal birth classes and addressing common fears on her website
She also wants to support partners during childbirth and is advised to create a pamphlet with local testimonials and explore creating a podcast to reach a wider audience It's suggested to repurpose video content into a podcast, use specific keywords and hashtags for discoverability, and be mindful of social media usage for business purposes The importance of offering a service that brings peace and the value of experience in running a business are emphasized
Karma offers online birth classes and coaching, with updates available on kristenmorrison.com/podcast15 Best Year Yet coaching sessions are available to create powerful business and life goals VIP coaching sessions are offered in the Big Island of Hawaii and Marin County, California.
Ep. 15: Transition In-Person Business to Online Business
Key Takeaways
Harness Instagram for Business Growth
Empower Women Through Personal Childbirth Classes
Leverage Testimonials for Doctor Referrals
Repurpose Your Content into Podcasts
Harness the Power of Hashtags
Seek Validation Through Serving Others
Business is creative and fun
Unleash Your Best Year Yet
Key Takeaways
- Karma, a Lamaze trained birth class instructor, seeks coaching to grow her online birth classes business and attract more clients.
- The coaching session covers effective business growth steps, including using Instagram and hashtags while being mindful of social media's addictive nature.
- Lamaze, with 37 years of experience, aims to empower women by offering small, personal birth classes and addressing common fears on her website.
- She also wants to support partners during childbirth and is advised to create a pamphlet with local testimonials and explore creating a podcast to reach a wider audience.
- It's suggested to repurpose video content into a podcast, use specific keywords and hashtags for discoverability, and be mindful of social media usage for business purposes.
- The importance of offering a service that brings peace and the value of experience in running a business are emphasized.
Harness Instagram for Business Growth
- Karma is a Lamaze trained birth class instructor who teaches online birth classes to alleviate fear associated with giving birth.
- She needs coaching to grow her business and attract more clients.
- The session covers effective steps for business growth, including using Instagram and hashtags while being mindful of the addictive and damaging nature of social media.
Empower Women Through Personal Childbirth Classes
- Lamaze has been teaching childbirth classes for 37 years and has a passion for empowering women. She prefers small, personal classes and wants to connect with people on a one-on-one basis to alleviate their fears about childbirth.
- Kristin suggests addressing common fears and concerns on Lamaze's website through banners to attract potential clients.
- Lamaze also wants to focus on supporting partners during childbirth and is seeking advice on managing her Instagram presence to reach her target audience.
Leverage Testimonials for Doctor Referrals
- Some doctors may not be interested in referring someone they don't know personally.
- Creating a pamphlet with testimonials, especially from local people, could be helpful.
- Reaching out to people you've already worked with can be valuable as they have experienced the help you provided.
Repurpose Your Content into Podcasts
- Consider reaching out to moms you've worked with to have conversations and record them, possibly through Zoom.
- Shorten the recorded conversations to make them suitable for a podcast format, as many people prefer shorter content.
- Explore the idea of creating a podcast to further your message and reach a wider audience.
- Ensure to obtain permission from each person before using the recorded content, similar to how you would for Instagram videos.
- Repurpose existing video content into audio for the podcast, and consider finding an audio producer on Upwork to help with editing and uploading.
- Create a podcast cover, similar to an album cover, to make your podcast visually appealing and easily recognizable.
- Creating a podcast may be easier than it seems and could be a fantastic way to reach more people.
Seek Validation Through Serving Others
- Be mindful of the desire for people to like and comment on social media posts.
- Recognize that even if there are no comments or likes, people are likely seeing the posts.
- Acknowledge the support of the many people who are cheering on.
- Consider the importance of using social media wisely and consciously, especially for business purposes.
- Understand that the goal of getting likes is ultimately about serving people.
- Recognize the value of offering a service that brings people peace, especially in today's world.
Business is creative and fun
- Business is creative and fun, like creating something out of nothing.
- The insight and perspective gained from years of running a business are invaluable.
- The conversation was nurturing and comforting, like having a teammate come alongside.
Unleash Your Best Year Yet
- Karma offers online birth classes and coaching, with updates available on kristenmorrison.com/podcast15.
- Best Year Yet coaching sessions are available to create powerful business and life goals.
- VIP coaching sessions are offered in the Big Island of Hawaii and Marin County, California.