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Summaries of Business Pathfinder podcast episodes

Discover the key insights and takeaways from each episode of the Business Pathfinder podcast. Engage with a variety of topics, stories, and discussions tailored to pique your interest and expand your understanding.

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Bonus: Soul of the Business

Kristin Morrison emphasizes the importance of deep listening and addressing unexpressed needs in her coaching process, advocating for a true partnership with the energy of the business. She discusses the connection between creativity, acceptance of ideas, and the transformative impact of active imagination. The conversation explores the relationship between worthiness, perfectionism, and workaholism, emphasizing the importance of identifying and overcoming limiting beliefs. Morrison highlights the significance of setting boundaries, vulnerability, and creating non-material value in business. She recommends surrounding oneself with positive influences, doing breathwork, and tapping into emotions like rage and anger for personal growth. Morrison describes her coaching process as an unraveling of a ball of yarn, leading to inner and outer freedom. She also emphasizes the idea that women have the ability to give birth to creativity and new ventures. The potential for quick change through awareness and the capacity to show up differently in the world are also discussed.

Podcast: business-pathfinder

Bonus: Write Your Book!

Kristen Morrison emphasizes the importance of creating a supportive environment for writing, particularly during solo writing retreats. She found success in writing her first book during solo retreats but faced writer's block. Working with a skillful editor helped her overcome this and maintain her writing voice, leading to self-publishing. Writing retreats provide focus, clarity, and commitment, allowing writers to tap into their creativity. Morrison's holistic coaching approach led to the creation of the podcast Business Pathfinder. She enjoys writing retreats in serene locations and emphasizes the need for extreme quiet and a view of nature. Morning pages, a practice from 'The Artist's Way,' are recommended for clearing the mind and gaining clarity. Morrison's thriving business and gratitude are highlighted, and she expresses interest in future conversations. The value of solo writing retreats is emphasized, and listeners are encouraged to explore Morrison's businesses, podcasts, and books for more information.

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Ep. 29: Active Imagination to Remove Blocks

Kristin Morrison is offering a 28-day business and life bootcamp for women, focusing on creating focus, intention, and work-life balance while running a business. Gabrielle, a practitioner of traditional Māori bodywork called Romi Romi, seeks guidance to address her fear of burnout and overwhelm. Through visualization exercises, she explores transforming fear into something playful and exciting. Morrison advises Gabrielle to integrate the experience by writing, drawing, or taking a nap, emphasizing the importance of rest and rejuvenation. They discuss the concept of a 'playful wild thing' for guidance and wisdom, emphasizing the balance of playful and wild aspects within oneself. Morrison encourages embracing a playful, wild nature in business ventures and living authentically to reduce exhaustion. The process is based on Jung's active imagination, and talismans are recommended to embody communicated parts in daily life.

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Ep. 8: Analysis Paralysis

Corrin Madden and Kristin Morrison discuss the importance of gaining an outside perspective for business owners to reassess and gain a fresh outlook. They emphasize leveraging Instagram and Facebook for promotion, focusing on emotional experiences to drive interest and engagement. Corrin encourages delegating tasks like social media management to a virtual assistant for a positive impact on sales and morale. They highlight the significance of personal involvement in social media and the challenges of running a business. Corrin suggests reaching out to a PR person with connections to Oprah and emphasizes the value of consistency on social media. The conversation ends with a reference to Esther Perel's podcast, indicating the inspiration behind the ideas discussed. Overall, they stress the importance of normalizing business challenges and taking action on the advice given to drive business success.

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Ep. 23: Because You're Worth It

Kristin Morrison advises pet care professional Brionna to internalize her value before setting prices, using mantras and vision boards to inspire action and rewire the brain. She recommends using affirmations to create new neural pathways and guides Brionna through an exercise to feel grounded in the value she provides to her clients. Emphasizing the need to confidently express value when interacting with clients, Morrison suggests gradually increasing rates, starting at $30 for a 30-minute visit for six months, then charging $40 for a 45-minute visit. She also highlights the importance of tailoring visit frequency to each pet's needs and gathering client information to determine the appropriate number of visits.

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Ep. 44: Business Clarity

Liz, a trauma survivor and licensed clinical social worker, supports women dealing with infertility and healthcare providers working with infertility patients. She emphasizes empowering women in their fertility journey and not blindly trusting medical professionals. Kristin Morrison offers support to Liz in managing her energy and excitement levels, advising her to declutter and focus on one target market initially. Liz's partner's interest in trauma-informed care and maternal mental health changes the conversation. Kristin encourages Liz to be aware of her energy, set a date to let go of her old business, and take quiet time to meditate for clarity before making big decisions. She emphasizes the importance of having both a visionary and an integrator in a business and advises Liz to prioritize her audience and focus on where her passion lies. Setting a date can provide clarity and act as an endpoint for decision-making, and empathy and deep feeling are valuable in the world.

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Ep. 27: Business Coaching to Find the Path Forward

Kristin Morrison emphasizes the importance of relational presence and connecting with the audience, whether in person or on Zoom. She helps Izabela distill her business into a clear and succinct explanation, focusing on sharing her experiences to help others dealing with mental health challenges. Kristin suggests a day-long retreat, either in person or on Zoom, to allow Izabela to fully express her ideas and experiences, structured like a banquet with different experiential activities. She advises Izabela to hone in on her niche and target audience, particularly those struggling with emotional or mental challenges or seeking spiritual awakening. Kristin encourages Izabela to consider hosting paid day-long retreats for a more gratifying teaching experience and shares her experience with joining speaking circles to overcome her fear of public speaking. The session focuses on helping Izabela tease out her vision and move forward, addressing the challenges of live streaming and the need for instant gratification from the audience.

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Ep. 3: Business Owners Who Have Depression and Anxiety

Cora, a business owner, grapples with depression and anxiety, impacting her business and personal life. Business coach Kristin Morrison advises seeking professional help and delegating tasks to manage during tough times. Openly discussing personal challenges can deepen relationships. The concept of Mitzvah, giving back from personal struggles, is highlighted. Cora seeks advice on communicating mental health challenges to clients and giving opportunities to younger individuals facing similar issues. Empathy for staff struggles is emphasized. Kristin suggests hiring an admin assistant, delegating tasks, and using a time tracking app for fair compensation. The importance of finding the right fit for the job and avoiding burnout is stressed. Kristin appreciates Cora's openness and believes her story will help others. Resources for support and coaching opportunities are offered.

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Ep. 49: Business Pivot

Stephanie, the founder of Chicago Urban Pets, transitioned from providing to problem-solving mindset, facing challenges in relaunching her business post-pandemic. She plans to create an online business for pet owners while maintaining her existing in-person service. Kristin Morrison advised her to focus on valuable information, explore Amazon affiliation, and seek program facilitators' help. Stephanie learned to address technical obstacles and seek support. Morrison emphasized self-affirmation, calming the nervous system, and seeking help from mentors. Stephanie's struggle with feeling 'not enough' impacted her business and personal life, prompting Morrison to stress the importance of questioning internal scripts. Morrison also promoted her upcoming business and life boot camp for women, highlighting its low cost and benefits. The episode is recommended for those facing similar challenges or considering a new business venture.

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Ep. 33: Busywork Doesn't Result In Clients

A 28-day business and life bootcamp for women offers support and accountability for financial aspects, self-care, and income-producing activities. Caitlin coaches moms on self-care and time management but struggles to attract new clients. Kaitlin runs Think Happy, coaching women on time and task management, building sustainable habits, and keeping their cups full. Kristin advises Kaitlin to participate in Facebook groups for moms, share wisdom, and have a non-pushy approach to marketing. She suggests advertising in local moms groups' newsletters and on Nextdoor. Kristin emphasizes the power of niching down for Kaitlin's business, recommends using Instagram to provide relief for struggling moms, and creating a three-tiered pricing for early birds. Morrison encourages Kaitlin to address common concerns of moms about time commitment and energy in her program, reassuring her about the benefits of niching down to moms and giving it a solid year before evaluating its success.

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Ep. 9: Call Your Spirit Back

Kristin and Alicia discuss the importance of recognizing impact beyond social media engagement and reclaiming energy from negative aspects of social media. They emphasize the need for setting boundaries, scheduling specific time slots for tasks, and delegating to prioritize meaningful activities. Kristin advises using Focusmate for co-working, scheduling sessions in advance, and creating intentional work habits. She encourages Alicia to designate specific days and times for teaching, coaching, and marketing, and to reclaim her energy by disconnecting from Facebook. The conversation highlights the challenges business owners face in managing tasks and client demands, and the importance of prioritizing personal well-being and meaningful work. Overall, the discussion focuses on reclaiming energy, setting boundaries, and living an incredible life beyond the pressures of social media and business chaos.

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Ep. 52: Childhood Trauma and Compulsive Ambition

Ebaad and Kristin engage in a coaching session discussing the impact of childhood trauma on ambition and self-worth. They emphasize the importance of integrating past experiences and separating worth from achievements. Kristin highlights the need to balance ambition with personal well-being and advocates for daily practices for mental clarity and self-awareness. Ebaad shares his struggle with perfectionism and the value of journaling and disconnecting from technology for mental clarity. Both express their willingness to continue the conversation, with Kristin planning to explore perfectionism in more detail. The session concludes with Kristin announcing the airing of part two and inviting listeners to apply for coaching on the podcast.

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Ep. 32: Communication Matters

Blaine, a wealth management advisor, seeks guidance from Kristin Morrison on improving his sales process as an entrepreneur. He faces challenges in reaching target clients due to his age and appearance, and acknowledges the need to resonate better with bigger clients. Kristin emphasizes building relationships, leveraging age as a relatability factor, and working smarter by adding high-ticket clients. She advises seeking feedback from potential clients who chose someone else, being open to hard answers, and considering selling his personality online through videos. Additionally, Kristin suggests exploring Nonviolent Communication (NVC) and considering speaking circles for effective communication. Blaine highlights the personalized service he offers compared to larger firms and the importance of addressing clients' pain points. He also emphasizes the need to transition to discussing how the client has managed their finances. Kristin shares additional thoughts, highlighting the potential intensity and scarcity mindset experienced by those transitioning from big companies to self-employment, and recommends empathy and considering speaking circles for effective communication.

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Ep. 48: Convert Website Viewers to Customers

Elliott is offering a 28-day Business and Life Bootcamp for Badass Women starting on February 1st, 2024. The program, Project Lab, is a unique space for creatives on a Zoom platform, requiring education and unraveling of details. Elliott emphasizes the importance of creating a supportive community and structure to achieve goals. Kristin Morrison offers free sessions to help build a practice and then helps clients transition to paid sessions to move towards a fully actualized business. They discuss the challenges of building a community and the need to set the right tone and expectations for potential clients. Kristin Morrison emphasizes the importance of charging for services based on the value and expertise one provides, and shares an example of offering marketing help to a reader and confidently putting a price in the email. They also discuss the power of YouTube videos for showcasing the service and attracting potential clients. Kristin Morrison explains that she tucked the stuff into her main website to save money on creating a new Squarespace, as Card gives 10 one-page websites for $20 a year.

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Ep. 1: Create a Schedule You Love

Donna, a pet sitting and dog walking business owner, struggles to balance work, personal time, and family with nine dogs. In a coaching session with Kristin, they discuss the importance of prioritizing personal well-being and family over accommodating clients. They emphasize the positive impact of taking a break from social media and address various business issues, making the session relatable for all business owners. Kristin advises Donna to set boundaries, communicate her availability to clients, and practice saying no to prioritize personal time. Donna expresses her desire to make changes as she turns 60, including finishing her degree and reducing work hours. Kristin encourages Donna to focus on her own definition of success, take time for introspection, and embrace discomfort as a sign of learning and growth. Kristin also shares her experience of achieving both time and money by hiring people to manage her business. She encourages listeners to think of themselves as Pathfinders and directs them to her website for updates and well wishes.

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Ep. 56. Create an International Following

Veronica, a soul healer and singer based in Prague, Czech Republic, advises expanding the audience for soul readings and light language through live sessions on platforms like Facebook and Instagram. She emphasizes the importance of untangling deep thoughts, feelings, and desires, and acknowledges the impact of family history on individual experiences. Veronica encourages using light language for self-healing and potentially sharing it with others for miraculous results. She recommends using social media and email lists to offer free recorded sessions and suggests starting with friends and family as potential participants. Veronica and the speaker discuss the benefits of light language and its impact on the body, as well as reaching out to clients for testimonials and the potential for international clients. She prompts the speaker to reflect on their desires and emphasizes the importance of recognizing and fulfilling internal desires before seeking them externally. Veronica is excited to hear thoughts about the episode and invites coaching clients to take sessions to a deeper level by applying on the show notes page at kristenmorson.com/podcast56.

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Ep. 28: Create Business Opportunities

Kristin Morrison has launched a new online course, the 28 Day Business and Life Boot Camp for Badass Women, exclusively for women. The course focuses on self-care, income-producing activities, and support from a small team of business owners. It is gamified, with points awarded for self-care and actions in five categories, aiming to help women move from confusion and overwhelm to a business and life reset before the holidays. Julie Zaruba, a wellbeing and change management specialist and part-time business owner, aims for her business to reflect her values without hustling or burnout. Kristin Morrison and Julie Zaruba discuss strategies for business growth, work-life balance, and staying true to their values and goals. The program involves spending about 33 minutes a day on actions supporting business growth and work-life balance, with support and accountability from a team of business owners. Julie Zaruba is teaching a virtual workshop that will later be turned into an online class for sale, focusing on the transitioning process after leaving a position. Both emphasize the importance of balance and self-awareness in achieving business goals.

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Ep. 35: Create Intentional Business Growth

Andrew, a hypnotherapist, seeks to attract new clients after a surge from a client's blog post has subsided. He has helped 4,000 people in 80 countries with struggles, anxiety, and habits through hypnosis. To achieve this, he plans to use networking meetings, TikTok, and Instagram. Kristin Morrison advises staying in touch with potential clients, providing value during intro calls, and using goal-setting systems for personal and business growth. She emphasizes the importance of devoting time to meaningful aspects of life and business for fulfillment and change. Andrew's primary challenge is intentionally creating a surge of new clients. He aims to do hypnotherapy full-time and has been successful in attracting clients through networking meetings, social media, and good reviews. Kristin suggests reaching out to existing and past clients and providing value through emails and free assistance. She recommends using the Best Year Yet software system for goal setting and emphasizes the empowering nature of goal setting for creating the desired life and business.

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Ep. 2: Cultivate Authentic Online Presence

Kristin Morrison is assisting Adam, a money coach, with his writing and marketing challenges. She advises him to tap into the 'why' of his writing and market from a place of authenticity. Adam realizes the importance of being present for his wife and finds pleasure in managing his money. Kristin suggests using Facebook for authentic sharing rather than focusing on marketing. They discuss the significance of authenticity and honesty in sharing thoughts and experiences. Kristin recommends daily writing or creativity to tap into a regular creative flow and unhinge any stuck parts. She uses coach.me for morning pages and to-do lists, sharing them with her accountability partner. Adam's main takeaways include the importance of morning pages and reframing marketing as sharing thoughts and experiences. Kristin highlights the importance of support, getting help, and delegating tasks to stay motivated and inspired. They discuss finding an accountability buddy and the power of words in association and communication.

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Ep. 20: Delegate for a Better Work Life

Kristin Morrison advises Susan to hire an admin assistant through Upwork for marketing and virtual tasks, emphasizing clarity in the job ad and conducting video interviews. Susan discusses her products, including tours and beekeeping equipment, and the challenge of shipping in Hawaii. She used Fiverr to update her marketing materials and values her website as crucial for her business. Kristin suggests using hashtags on Instagram, tapping into specific Facebook groups, and creating a Facebook group for Susan's business. She also recommends defining clear roles and posting ads on various platforms to find suitable candidates. Kristin expresses her appreciation for working with Susan and wishes her all the best, while Susan invites her to visit the Big Island.

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Ep. 37: Delegate in Your Business

Business owners often struggle with delegating and letting go, leading to burnout. In a coaching session, Kristin advises Amy to be self-reflective before posting on social media and to explore the root of her need to constantly check in on the business. She suggests training the part-time helper to take over office tasks and emphasizes the importance of discovering the underlying reasons for Amy's need to be constantly connected to the business. Amy's challenge in delegating and letting go is addressed, with Kristin recommending reaching out to clients for potential hires. Emphasizing the importance of taking baby steps and self-care, Kristin encourages Amy to take a break to avoid burnout and gradually bring in help. The discussion also covers the significance of good communication skills, prompt responses for potential clients, and creating a waitlist for future outreach. Kristin invites listeners to apply for a coaching session on the podcast and shares her extensive coaching experience.

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Ep. 17: Expand the Business

Kristin Morrison, a pet business owner, seeks to shift her focus from pet sitting to baking and selling pet treats while delegating pet sitting responsibilities. Gabrielle advises her to create a separate website for the treats business, expand it to include a membership site and a pet industry directory, and secure a trademark for the business name. They emphasize the importance of community connection, maintaining good health, and simplifying meal planning. Kristin aims to create a successful business that supports her independently and has already secured a deal with a local store for her treats. Gabrielle envisions the treats brand as a nationwide entity and recommends taking action steps to secure the business name. They also discuss the significance of hydration, healthy eating, and meal planning for optimum health. Kristin emphasizes the importance of community and staying connected, while Gabrielle advises simplifying meal planning for challenging times. For more information, Kristin directs listeners to the show notes page and encourages them to listen to part two of the coaching session for a different perspective on self-care.

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Ep. 25: Explore Entrepreneurship

Kristin Morrison is offering a 28-day business and life boot camp to help business owners focus on income-producing activities and self-care. The coaching session with Kristin aims to unravel Cindy-Ann's vision and explore public speaking authentically. Cindy-Anne seeks guidance on building her brand, becoming a motivational speaker, and influencing others through her startup experiences. Kristin emphasizes tapping into inner motivation, practicing relational presence in speaking engagements, and leveraging work-related opportunities. She encourages bridging business-related speaking to motivational speaking and suggests exploring speaking circles for deeper connections. Kristin shares her success secret of longevity, mastery, and courage, and promotes the importance of self-care and accountability in the boot camp. Cindy Ann expresses gratitude for being included in the podcast, and Kristin looks forward to connecting with listeners in the future.

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Ep. 4: Fast-Track Passive Income and Platform Building

Shira, a therapist and sole breadwinner, seeks to create passive income streams through books, audiobooks, and online courses. Kristin Morrison, a coach, assists Shira in exploring delegation options to free up her time for creating passive income. They discuss turning video content into audio for accessibility and the possibility of offering visual content separately. Kristin advises on the process of transcriptions and suggests finding a way to distribute audiobooks. She encourages Shira to view book writing as an income-producing activity and emphasizes the versatility of writing a book. Shira plans to review and splice together different versions of course outlines and seeks to find a good working relationship with her project partner. Kristin emphasizes the importance of having an editor and finding a good working relationship with the project partner. Sheira expresses gratitude for the guidance and feels positive about moving forward with her book writing journey.

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Ep. 54: Fear of Making a Mistake

Kristin Morrison emphasizes the importance of being of service and helping others. Rachel, a banking lender, seeks coaching from Kristin to address her fear of making mistakes and procrastination, aiming to increase her passive income to $4,000 a month. Kristin advises Rachel to shift her focus from self-interest to serving others when reaching out to potential business connections and suggests using accountability tools like Focusmate to overcome procrastination. She encourages forming a habit of calling or texting one person a day to provide support and open the door for more interactions. Kristin also highlights the importance of understanding Rachel's financial situation and potential for growth, and suggests setting up a CRM and using accountability tools to track progress. She emphasizes the satisfaction and inspiration that comes from overcoming procrastination and forming small habits, and invites listeners to apply for coaching on her podcast or explore her private coaching, webinars, and workshops.

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Ep. 41: Financial Clarity, Self-Esteem and Confidence

Kristen, a divorcee looking to boost her income, seeks advice on tracking business and personal expenses, setting financial goals, and addressing deep-rooted beliefs. She emphasizes the interconnectedness of personal and business life and the need to set boundaries with clients, manage stress, and track competitors' prices for accurate pricing. Charging what one's time and energy are worth, being transparent about additional fees, and making notes visible are highlighted as essential for business success. Kristen's vulnerability in the coaching session resonates with pet business owners, addressing challenges with tracking numbers, low self-esteem, and the urgency to increase earnings. Listeners can find updates and coaching opportunities on kristenmorrison.com/podcast41.

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Ep. 38: Financial Concerns and Starting a New Business

Kristin Morrison and Crystal delve into business transition, financial pressure, setting boundaries, and conscious practices. They discuss starting a new business, managing financial stress, and incorporating well-being practices. The episode emphasizes addressing childhood patterns in relationships and the significance of laughter. Morrison advises on domain registration, creating content, and avoiding financial strain when starting a business. She encourages deep breathing, visualization exercises, and conscious morning and evening routines. Morrison highlights the importance of sleep, recommends calming practices, and stresses the need for open communication in relationships. She emphasizes the healing power of tapping into one's inner child and encourages addressing deeper fears. Morrison sees potential in bridging human-feline communication and advises prioritizing sleep and managing anxiety. Overall, the session emphasizes conscious practices for holistic well-being and encourages taking action steps for personal growth.

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Ep 34: Goodbye to the People Pleaser Business Owner

Kristin Morrison is promoting a 28-day Business and Life Bootcamp for Women, offering support and guidance for financial organization and self-care in just 33 minutes a day. Marie, a product-based business owner, sought help from Kristin to regain her creative spark and balance work and life responsibilities. Her business, Kitchen Witch Hawaii, focuses on soap, lotion, candle, and body scrub, and she relaunched it after a burnout, aiming to manage her time and space more effectively. Kristin advises Marie to set boundaries, value her time and energy, and practice saying no to free or discounted items to honor her business as a business. She emphasizes the importance of conscious giving, making truthful conversations with friends about free items, and setting boundaries in business and personal life. Kristin also highlights the significance of what is put on the body and the importance of looking at the business as a business instead of a nonprofit, considering the investment of time, energy, and money in the products.

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Ep. 11: Hire the Right Employees and Independent Contractors

Angelica, a housecleaning business owner, seeks advice on hiring more staff to ease her workload. Kristin Morrison offers webinars and workshops to help business owners enrich their personal and strengthen their business life. The session with Angelica explores her need to find another house cleaner and emphasizes the importance of finding the right person to help free up time and energy. It's crucial for the boss to monitor the employee's workload and signs of burnout. Trustworthiness in employees going into people's homes is crucial, and bonding insurance is important for coverage in case of theft accusations. Kristin encourages Angelica to consider learning more Spanish to expand her pool of potential applicants. Angelica emphasizes the importance of reliability in employees, especially in a ski town where many people prioritize skiing over work. Kristin advises Angelica to approach potential employees directly and utilize her network for hiring. She also emphasizes the importance of showing deep appreciation to her current helper and extending the same care and attention to her staff.

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Ep. 36: How to Detach from Worry and the Business Phone

Amy seeks guidance from Kristin Morrison to detach from her business and personal phone, expressing fear and a constant need to be connected. Kristin emphasizes the importance of self-care, processing grief, and being present. She encourages Amy to create a morning practice without her phone, connect with her body, and detach from worry. They discuss the impact of pets in providing comfort and the significance of processing grief. Kristin guides Amy through exercises to release stress and worry, empowering her to detach from negative energy. She advises Amy to prioritize self-care and detach from her personal phone, setting action steps for detachment. Kristin compares carrying worry to carrying a baby in a Bjorn and encourages Amy to lead herself without it. Amy expresses excitement about detaching from worry and looks forward to the change. Kristin hopes listeners find relief from worry and detach from their phones, directing them to kristinmorrison.com/podcast36 for more information and feedback.

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Ep. 31: Hyper-Independence and I'm All Alone

Kristin Morrison and Alex discuss the impact of childhood wounds on adult life and business, emphasizing the importance of self-awareness and finding one's own path. They delve into the influence of family and societal expectations on life choices, with Morrison highlighting the toll of overworking and the significance of addressing past trauma for inner and outer freedom. Alex shares personal experiences with depression, overworking, and the power of human connection and support. The conversation also touches on the impact of trauma on hyper independence and the need to ask for help. Morrison advises Alex to explore working with a skilled breathwork person for an in-person session and emphasizes the toll of overworking. The discussion concludes with Alex expressing gratitude for the conversation and excitement about breathwork, while Morrison invites listeners to share their thoughts and offers information about a business and life boot camp for women.

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Ep. 19: Increase Your Visibility

Albert, a teacher and founder of a creative writing school, seeks to improve his business marketing and online visibility. He recommends referral-based marketing and offering incentives for student referrals. Albert advises self-promotion, creating an affiliate program, and using Facebook live for testimonials. He emphasizes transparency in affiliate programs and suggests revisiting 'The Artist's Way' workbook for creativity. Albert encourages utilizing personal profile pages for promotion, being more visible, and leveraging personal Facebook for announcements. He stresses the importance of tangible first steps and social proof through testimonials. Overall, Albert aims to help business owners gain confidence, attract more clients, and improve their marketing strategies.

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Ep. 10: Job Breakup and Transcending Ageism

Sasha, struggling to find the right job fit after a bad experience, seeks advice from Kristin. Kristin advises her to find companies appreciating her qualities and entrepreneurial spirit, suggesting startup culture might be a better fit. Sasha emphasizes sustainability and eco-friendly standards, aligning with her mission in plant-based nutrition. Creating a list of job non-negotiables and nice-to-haves can provide clarity. Kristin recommends revisiting the list when considering job opportunities. She advises Sasha to identify and flip negative thoughts about herself and her job breakup, emphasizing inner work and neuroplasticity. Sasha needs to acknowledge the hurt and meaning from the situation before moving on. Kristin highlights the interconnectedness of life aspects and encourages Sasha to take action by creating a 'must have' and 'would be nice' list for her job search. It's crucial to question the reality of what happened and prevent a downward spiral by exploring a different perspective. The inner life reflects the outer life, and it's important to make a conscious choice about the meaning of the situation to avoid carrying old baggage into the next job interview or circumstance.

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Ep. 7: Making Friends with the Food Business

Yvonne, owner of Cardinal Herbs, Teas, and Spices, struggles to balance her passion for herbal healing with the financial demands of her food business. Kristin Morrison advises Yvonne to reframe her perspective on the food business as another way of helping people, not just through herbs. She suggests creating a bridge between the food business and herbal consultations, making it easy for customers to book consultations. Hiring someone to help with the business and focusing on her passions is recommended for Yvonne's business growth. Kristin encourages Yvonne to focus on the positives, embrace community support, and recognize her achievements and strengths. Ultimately, the goal is for Yvonne to step away from the food and drink aspect of her business to work with clients and create more classes, allowing the business to thrive in her absence. Kristin emphasizes the importance of reframing thoughts about the food and drink portion of the business and invites listeners to explore finding joy in all aspects of their business.

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Ep. 40: Mental Hygiene

Kristin Morrison, a successful pet business owner turned coach, hosts the Business Pathfinder podcast, emphasizing authenticity and the pandemic's impact on openness. Adam Baruh, CEO and podcast host, shares his imposter syndrome experience and focus on servant leadership. Morrison's podcasts feature emotional coaching sessions, highlighting the intimacy of podcasting. She started with the Prosperous Pet Business podcast before expanding to all business owners. Morrison's advice includes avoiding pre-determined interview questions for authenticity. Baruh's journey from nervousness to podcasting reflects the magic of vulnerability. Morrison's personal growth through podcasting involves blending life coaching with business coaching, leading to successful client outcomes. She encourages listeners to apply for coaching and appreciates the podcast's global reach.

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Ep 45: Money Hang-ups

May, a financial coach, runs a nonprofit providing financial coaching and education, and also works as a private coach for those with more financial resources. She discusses her complicated feelings about charging for help with money and her concerns about earning more without losing relatability to clients on social security benefits. May is facing the challenge of needing to bring in enough money in a compressed amount of time due to health problems and the desire to home educate her child. She feels guilty about charging more for coaching than her therapist and emphasizes that her work is therapeutic but not a replacement for therapy. Kristin encourages May to raise her coaching rates, recognize the value of her work, and let go of guilt about doing better financially than others. May expresses a habit of expecting things to be hard and sabotaging when things feel settled. Kristin advises May to make small movements towards her goals and embrace moments of peace and solidity, encouraging her to recognize her right to rest and address her inner longing for peace.

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Ep. 30: Navigate Transitions

Kristin Morrison emphasizes the importance of congruent messaging on social media to attract the right audience and highlights the impact of feeling judged and shamed while going through trauma. The 28-day Business & Life Boot Camp for Women aims to provide clarity, work-life balance, and relief from the 'spin cycle' of busyness, benefiting business owners and those struggling with burnout. Audra's coaching business is inspired by her own past challenges, and she is advised to share her personal story of trauma and transition to connect with her audience. Transformation involves stepping into a newer version of oneself, understanding how our brains handle traumatic situations, and the essence of moving through trauma rather than staying stuck in it. Grief is associated with various transitions, emphasizing the need to process emotions to move forward. The podcast coaching clients have found value in the sessions, gaining insights into their businesses and personal lives, and receiving positive exposure.

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Ep. 5: Pause the Hustle

Coaching session with Andrea emphasized the magic of being open to change and the importance of managing work-life balance and self-care to prevent burnout. Scheduling time for walking meditation can lead to positive changes in personal and work life. Giving credit to the wise internal voice and making it a habit to listen to it is crucial. Incorporating simple activities like walking or journaling can increase joy, well-being, and energy. Kristin Morrison emphasizes the importance of self-care for business owners, especially moms like Andrea, and encourages prioritizing well-being through activities like walking or journaling to positively impact both business and personal life.

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Ep. 6: Pregnant with a Business Project

Robin, a prop stylist in New York City, is overwhelmed juggling her first book and teaching prop styling. Her book 'Styling Beyond Instagram' targets aspiring prop stylists, offering guidance on job preparation and client interaction. Kristin advises creating an online Udemy course to promote the book and generate continuous income. She recommends leveraging preorders and Amazon author page for reviews and bestseller status. Kristin emphasizes the importance of investing in a good PR person for social media presence and influencer engagement. She suggests using a teleprompter app for recording online courses and taking rest when needed to honor energy levels. Additionally, Kristin advises considering common questions from work for course content, using a Facebook group to connect with people, and breaking down scripts into modules for better course structure. Lastly, she encourages Robin to take a two-week break to re-energize and regain motivation.

Podcast: business-pathfinder

Ep. 21: Pricing Your Services

Upcoming webinars cover social media strategy, video marketing, Google ads, and pay-per-click ads. Pam, a massage therapist, is considering hiring massage therapists and needs to explore her pricing first. Kristin Morrison advises on embracing discomfort for change and growth in business, recommending reevaluating pricing, conducting competitor analysis, and raising rates for existing clients. She highlights the emotional impact of raising rates and advises on communicating the increase to clients. Raising rates can bring in more income without a huge leap in hiring people. Taking care of oneself while making more money is important. Regular rate increases are advised to keep up with inflation and rising business costs.

Podcast: business-pathfinder

Ep. 14: Project Postpartum

Kristin Morrison emphasizes acknowledging underlying emotions like fear and sadness when dealing with strong emotions. In a coaching session with Miriam, Kristin advises letting go of preconceived notions and expectations, encouraging clients to explore desires and aspirations. She guides Miriam to face her underlying emotions and emphasizes the importance of self-care and healing. Kristin encourages engaging in activities like dancing, walking in the woods, and going to the spa to clear the pathway for creativity. She emphasizes the significance of creating closure, rest, and restoration to achieve project goals. The coaching session with Miriam was described as a unique and emotional experience, highlighting vulnerability and transparency. Kristin also shares her own struggles with project immersion and encourages listeners to apply for coaching on the Business Pathfinder podcast.

Podcast: business-pathfinder

Ep. 18: Protect Mental Health and Prioritize Self-Care

Kristin Morrison emphasizes the importance of self-care and prioritizing it in our lives, guiding through a breathing exercise to calm the nervous system and integrate the body and mind. She encourages nourishment and sustenance through food for overall wellbeing, emphasizing the significance of being in partnership with your body and giving it what it needs to thrive. The power of articulating needs and wants, and the impact of coaching sessions are highlighted, along with the significance of deep listening to the body's needs and having a conversation with oneself to understand what is required for well-being. Kristin also emphasizes the power of a voice memo in expressing oneself and encourages exploring coaching opportunities on the podcast.

Podcast: business-pathfinder

Ep. 26: PTSD Around Business Burnout

Nancy, a licensed therapist, transitioned to executive coaching for a better work-life balance but struggled with marketing and attracting clients. She received coaching clients through personal connections and had a website with testimonials but faced difficulty starting a blog. Kristin Morrison emphasized the importance of blog posts for SEO and guided Nancy to address feelings of inadequacy and fear of burnout. Nancy's inadequacy manifested in overeating and constriction, which Kristin helped her address through physical and mental exercises. Kristin encouraged Nancy to reach out to previous therapy clients and provided guidance on transitioning to life coaching. Additionally, Kristin offered resources for business coaching and marketing strategies. To apply for coaching on the Business Pathfinder podcast, visit kristenmorrison.com/podcast26 and join the Facebook group for business pathfinder listeners for further support and resources.

Podcast: business-pathfinder

Ep: 50: Release the Overwhelm

Stephanie's coaching sessions with Kristin Morrison focus on releasing overwhelm in her business and personal life. She discusses feeling overwhelmed with parenting, running her dog walking business, teaching at a university, and adding her passion project business to her schedule. Kristin encourages Stephanie to explore her excitement and passion for her new venture and emphasizes the importance of balancing different facets of life, including self-care. They discuss the descriptors of freedom, meaningfulness, making a difference, novelty, and opportunity in the context of business. Kristin emphasizes the need for self-care and making time for oneself amidst various responsibilities. She encourages Stephanie to consider the impact of new ventures on existing commitments and to have a conversation with herself about balancing her passions and responsibilities without exhausting herself. Kristin plans a third coaching session with Stephanie to help her create space in her life by tweaking different facets and invites listeners to apply for coaching on her podcast and join the 28-day Business & Life Bootcamp for Badass Women happening soon.

Podcast: business-pathfinder

Ep. 39: Remove Financial Scarcity Blocks

Becky, an artist, seeks guidance from Kristin Morrison to understand the reasons behind her challenges in selling her art. Kristin emphasizes the importance of authenticity in art and encourages Becky to embrace her own style, connecting her childhood experiences to her current art. Kristin advocates for breath work and visualization techniques to tap into creativity and encourages Becky to explore 'The Artist's Way' for letting go of scarcity mentalities in the art world. They discuss the impact of childhood experiences on feeling safe and authentic, emphasizing the significance of painting in nature and expressing inner light through artwork. Kristin suggests using non-dominant handwriting and deep breathing to connect with creativity, and advises Becky to create a safe and calm space for visualization exercises. Becky felt a powerful visualization and meditation guided by Kristin, leading to a realization of the need to go back to the place where she felt like a little girl and the importance of being in nature and taking gentle care of herself.

Podcast: business-pathfinder

Ep. 13: State of Grace

Grace, a pie company owner, seeks expansion and guidance from Kristin Morrison. Morrison advises Grace to share her vision for the next year and three years, emphasizing strategic relationships and envisioning expansion beyond Hawaii. She suggests exploring spaces for a commercial kitchen, considering the ghost kitchen idea as a temporary route, and prioritizing self-care. Morrison encourages Grace to take action steps, interview experienced individuals, and maintain a positive vision. She emphasizes the significance of allowing the business to breathe, taking breaks, and having fun. Additionally, Morrison stresses the importance of self-love, spending time with loved ones, and prioritizing self-care. She urges Grace to widen her focus beyond the business and embody more grace in daily life. Morrison also encourages listeners to try Grace's pies and share the podcast with business owner friends, highlighting the value of learning from others' struggles and embracing mistakes as opportunities for growth.

Podcast: business-pathfinder

Ep. 42. Support for the Overwhelmed Business Owner

Kristin Morrison offers goal-setting and achieving workshops, a 28-day business and life bootcamp for women, and coaching sessions to help individuals unravel challenges and find clarity. She emphasizes the importance of breathing, calming the nervous system, and visualizing to reduce overwhelm and stress. Morrison advises on finding a good virtual assistant by listing desired skills, communication preferences, and qualities. She highlights the significance of delegating tasks, automating processes, and exploring automation possibilities before considering AI. Additionally, Morrison acknowledges the importance of legal protection for business owners and encourages listeners to apply for coaching on her podcast. She also mentions upcoming goal-setting workshops and a 28-day bootcamp for women. The conversation reflects the attorney's role in safeguarding business owners and the need for spreading awareness about legal protection. Morrison expresses gratitude to Samantha for being part of the coaching session and thanks the listeners for tuning in.

Podcast: business-pathfinder

Ep. 51: Sustainable Success

High achievers often struggle with overwhelming workloads and the compulsion to do everything. Prioritizing tasks, making realistic choices, and creating space in work are crucial. Overworking not only affects the individual but also their family and financial state. Finding balance between self-motivation and compulsive overworking is essential for sustainable success. Creating free time and being intentional about how it's filled is vital to avoid unwanted activities. Taking small action steps to acknowledge and nurture one's passion is important for personal growth. Asking 'Is this necessary?' before taking action can help break free from ingrained neurological loops. It's important for high achievers to acknowledge their progress and make space for self-appreciation. Kristin Morrison and Stephanie discuss the need to dismantle the perfectionist mentality, prioritize tasks, and find balance in life and work. They emphasize the importance of creating free time, being intentional about its use, and taking small actions to nurture passions.

Podcast: business-pathfinder

Ep 12: The Artist Business Owner

Delisa, an artist and business owner, seeks a new art space to sell her art and build a community with other artists. Kristin Morrison provides personalized coaching, emphasizing sustainable and soulful business practices. Morrison advises creating art that represents the desired flow and engaging in a spiritual practice before painting. She highlights the importance of understanding the purpose of the space and suggests considering visibility and community. Morrison encourages creating a cooperative with fellow artists, clarifying the space's look and feel, and embracing irreversible transformation. She recommends nurturing the artistic part, exploring the origins of excessive work, and using art to build new neural pathways. Morrison emphasizes the importance of community, connection, and the ability to sell art, and the satisfaction it brings. She suggests considering the purpose behind wanting a new space and the idea of creating a cooperative with fellow artists to share responsibilities and support each other.

Podcast: business-pathfinder

Ep. 47: The Creative Introvert

Kristin Morrison announces the early release of a podcast episode to promote a goal setting and achieving workshop for business owners, aiming to empower them with clarity, focus, and intention for the new year. Elliot, a marketing professional, discusses his business focused on helping people do their most creative work through hands-on training and practical skills, including a virtual co-working space with positive customer feedback. Kristin suggests using the positive feedback as a case study and advises Elliott to focus on one-on-one sessions for introverts. They discuss the challenges of offering free services without devaluing the work and the importance of setting clear boundaries. Elliott talks about creating a distraction-free zone and incorporating meditation and free writing exercises. Kristin offers coaching sessions on the podcast for free and mentions a goal setting workshop for 2024 and a 28-day business and life boot camp for women, involving income-producing activities, self-care, and global networking.

Podcast: business-pathfinder

Ep. 43: The Highly Creative Business Owner

Kristin Morrison emphasizes the importance of passion and excitement in pursuits and encourages the path of least resistance. Nicole, a creator and implementer, is being coached by Kristin and faces challenges in focus, social media, and branding. Her business focuses on personality communication, belonging, and workplace psychology. Nicole envisions various products and trainings, aiming for 50 subscribers to in-depth training within a year. Kristin advises prioritizing goals, finding inclusive web developers, and taking action steps for clarity. Nicole shares struggles with grief and the importance of tying up loose ends for her brand. Kristin offers coaching opportunities for listeners and promotes workshops and a bootcamp. Nicole's TED Talks focus on belonging, and she aims for consistency on her YouTube channel. Kristin recommends prioritizing the dating module and website development, emphasizing the need for a functional website. Both emphasize the importance of finding passion and excitement in pursuits and offer coaching opportunities for listeners.

Podcast: business-pathfinder

Ep. 53: Transform Perfectionism

Perfectionism and overworking can lead to emptiness and disconnection from oneself. Guilt and the need for validation can drive unreasonable behavior and self-loathing. Letting go of perfectionism can lead to liberating exploration in business and less anxiety in personal relationships. Betrayal and trauma can lead to cynicism and loss of appreciation for relationships. Self-awareness, mindfulness, and inner child work are crucial in dealing with perfectionism and trauma. Upbringing and past experiences can influence the pursuit of power and validation. Feeling safe and seeking help for mental health are important. The impact of the pandemic on trauma and the increasing acceptance of seeking help for mental health are noted.

Podcast: business-pathfinder

Ep. 15: Transition In-Person Business to Online Business

Karma, a childbirth class instructor, seeks guidance on growing her online business and addressing fears associated with giving birth. Kristin Morrison advises Karma on using Instagram, managing her online presence, and repurposing birth stories into a podcast to reach a wider audience. Morrison emphasizes the importance of using social media wisely and consciously, focusing on serving people rather than seeking likes. Karma expresses gratitude for the insights gained and looks forward to implementing the discussed ideas, while Morrison encourages her to share progress and offers ongoing support. Kristin Morrison introduces the session with Karma and mentions living part-time in Hawaii and Northern California, explaining the potential background noises from the jungle. Karma is a Lamaze trained birth class instructor who helps alleviate fear associated with giving birth, for both women and their male partners. She wants to connect with people on a more one-on-one basis and provide customized support. Kristin Morrison emphasizes the importance of using short options and relevant hashtags for social media posts to increase visibility, and advises being conscious of the impact of social media on self-esteem.

Podcast: business-pathfinder

Ep. 55: Turn Sales Calls Into Clients

Kristin Morrison and Mercedes discuss converting calls with prospective clients into actual clients, focusing on adding value and making the process comfortable. Mercedes teaches leveraging media for revenue, emphasizing word of mouth and networking. Kristin advises keeping conversations short, powerful, and value-focused, while Mercedes stresses emotional connection and being a 'go-giver.' They discuss offering freebies, saving client time, and leveraging personal journalist connections. Kristin emphasizes being of service, avoiding pressure tactics, and conveying excitement. They suggest overcoming client fears, offering smaller-scale services, refining sales pitches, and exchanging energy. Kristin highlights the importance of the word 'service' and suggests finding a powerful alternative. Overall, they aim to make client interactions more comfortable and successful, focusing on value, emotional connection, and service-oriented approaches.

Podcast: business-pathfinder

Ep. 46: Unpacking Negative Beliefs About Money

Kristin Morrison and May engage in coaching sessions to address inherited beliefs about money and work, emphasizing the power of choice in shaping mindset and actions. May reflects on childhood influences and struggles with self-worth, influenced by parental beliefs. Kristin encourages May to challenge limiting beliefs and separate personal and business spending. They discuss the impact of inner beliefs on external outcomes and the need to discern which beliefs serve them. Kristin advises May to identify and flip limiting beliefs, emphasizing the importance of focusing on one area for change. They explore the concept of the 'money fairy' and the need for responsibility in handling finances. May expresses a desire for growth in making more money and changing her beliefs. Kristin invites listeners to join her goal setting workshop and business bootcamp.

Podcast: business-pathfinder

Ep. 24: What Can You Let Go of Today?

Kristin Morrison advises business owners, like Lisa, to re-evaluate their to-do lists and consider delegation instead of adding more tasks. She recommends finding a new space to avoid disruptions and create a nurturing environment for patients. Emphasizing the importance of creating boundaries and simplifying schedules, Kristin suggests delegating tasks, prioritizing self-care, and hiring a virtual assistant. Lisa, an acupuncture business owner, seeks to delegate tasks, expand her business, and find a new treatment space. Kristin advises her to make a list of ideal space qualities, consider lease options, and delegate tasks like insurance billing. They discuss the need for boundaries, prioritizing personal desires, and simplifying schedules for better quality work. Kristin emphasizes the importance of rest and replenishment, suggesting delegating tasks and focusing on self-care. She recommends using sheets for patient comfort and suggests finding laundry services. Kristin encourages Lisa to write down action steps, consider virtual assistants, and focus on self-care while building her business. She invites listeners to apply for coaching on the Business Pathfinder podcast and promotes upcoming social media webinars.

Podcast: business-pathfinder

Ep. 16: 13-Year-Old Entrepreneur

Kristin Morrison is excited to share a coaching session with Ari, the youngest business owner she's ever coached at 13 years old. Morrison discusses the challenges Ari faces at school and in business, offering assistance and advice. She emphasizes the importance of a professional website, reaching out to local media, and setting goals. Despite living in different locations, Morrison expresses interest in supporting Ari's business and creating a subscription. She encourages vulnerability, charging for shipping, and implementing a subscription-based model. Additionally, she recommends podcasting equipment and emphasizes building trust with customers. Morrison invites listeners to join her Mid-Year Goal Workshop and highlights Ari's positive impact on her business. She encourages visiting the show notes page for more information about Ari's business and upcoming workshops.

Podcast: business-pathfinder

Going Deeper: Friendship

Setting and achieving goals for in-person friend dates is emphasized as crucial for meaningful connections. The impact of technology on relationships is discussed, highlighting the need for vulnerability and reciprocation in friendships. Overcoming limiting beliefs about friendships and creating space for meaningful connections is crucial. The importance of putting energy into maintaining friendships, challenging societal notions of limiting close friends, and creating time and space for relationships is emphasized. Setting manageable goals for connecting with friends on a weekly and monthly basis is crucial for cultivating meaningful relationships. Creating awareness and gamifying the process of connecting with friends can help make it a natural part of life. There is a need for more conversation and resources on friendship and community, as well as a shift in expectations to make relationships more fulfilling. Taking small steps to connect with others, being intentional, and realizing that what you want also wants you can help in overcoming loneliness and finding meaningful connections.

Podcast: business-pathfinder

Going Deeper: Fun

Kristin Morrison emphasizes the importance of prioritizing non-work related hobbies, self-love, and recognizing moments of joy to cultivate more joy in life. She encourages setting and achieving fun goals, incorporating breathwork and yoga to release stress, and shifting focus from work to personal life for a fulfilling life. Morrison highlights the significance of small incremental steps towards big changes, setting intentions for joy, and relieving stress to open up to joy. She also stresses the impact of infusing fun into life, self-discovery, ongoing self-reflection, and the ripple effect of positive change from self-connection.

Podcast: business-pathfinder

Going Deeper: Limiting Beliefs

Kristin Morrison, a holistic business and life coach, emphasizes the power of word-of-mouth marketing, setting boundaries, and overcoming negative beliefs for personal and professional growth. Through her Business Pathfinder podcast, she offers unfiltered coaching sessions, free resources, and advice on work-life balance. Morrison encourages authenticity and vulnerability on social media, shares her coaching journey, and provides various ways for people to connect with her. She highlights the importance of word-of-mouth marketing, work-life balance, and the impact of false beliefs, offering free coaching opportunities and workshops for business growth. Morrison's podcast stands out for its unfiltered coaching sessions, creating a relatable and transparent community for listeners. She also discusses the significance of setting boundaries, overcoming negative beliefs, and the importance of self-worth. Additionally, she offers a 28-day business and life bootcamp for women and expresses gratitude for the opportunity to share her insights on other podcasts.

Podcast: business-pathfinder

Introducing: Business Pathfinder

Kristin Morrison, a holistic business and life coach, conducts intimate coaching sessions on the Business Pathfinder Podcast. These sessions offer practical step-by-step coaching combined with intuition to help business owners achieve clarity and expansion in their professional and personal lives. The podcast features live coaching sessions with individuals feeling stuck, confused, or overwhelmed, seeking a new perspective. Morrison emphasizes the clarity and diverse coaching experiences her clients receive, encouraging a personalized approach to running a business and addressing underlying emotions like fear and grief. She also highlights the importance of impact beyond social media validation.

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