Summary of Business Pathfinder Podcast Episode: Ep. 6: Pregnant with a Business Project
— Description —
Robyn, a prop stylist in New York City, is working on a book titled 'Styling Beyond Instagram' to teach prop styling and business growth Her target audience includes individuals aiming to start or expand their prop styling business Kristin suggested creating an online course on platforms like Udemy and a Facebook group to engage with the audience
Recommendations for technical aspects of recording courses include using the Prompt Smart app, good lights, and a lavalier mic Preorders for the book can significantly impact its success, and including the Facebook group link in the book is advised Rest and self-care are emphasized by Kristin Morrison, who also offers coaching sessions on her podcast
Kristin advises Robin to use the Prompt Smart app for teleprompting, and recommends getting good lights and a lavalier mic for recording courses Including the Facebook group link in the book is recommended, as preorders can have significant impacts on various aspects Kristin Morrison encourages embracing excitement and energy, while also allowing time for rest.
Ep. 6: Pregnant with a Business Project
Key Takeaways
- Robyn, a prop stylist in New York City, is working on a book titled 'Styling Beyond Instagram' to teach prop styling and business growth.
- Her target audience includes individuals aiming to start or expand their prop styling business.
- Kristin suggested creating an online course on platforms like Udemy and a Facebook group to engage with the audience.
- Recommendations for technical aspects of recording courses include using the Prompt Smart app, good lights, and a lavalier mic.
- Preorders for the book can significantly impact its success, and including the Facebook group link in the book is advised.
- Rest and self-care are emphasized by Kristin Morrison, who also offers coaching sessions on her podcast.
Prop Styling: Beyond Instagram, Grow Business Now!
- Robyn is a prop stylist in New York City and teaches prop styling, including the art and business of styling.
- She has been working on a book titled 'Styling Beyond Instagram' which focuses on teaching people how to get into prop styling and grow their business.
- Her target audience is individuals looking to start or grow their prop styling business.
- Kristin suggested creating an online course on platforms like Udemy to gain exposure and promote the book.
- Robyn already teaches live online courses and has about 12 different courses.
- Kristin recommended creating a Facebook group to further engage with her audience.
Leverage Facebook and Udemy for Connection
- Kristin Morrison suggests creating a Facebook group and a Udemy course to connect with target readers and potential students.
- Kristin advises Robin to use the Prompt Smart app for teleprompting, and recommends getting good lights and a lavalier mic for recording courses.
- Kristin shares her experience of recording a course with an iPhone and hiring a videographer for editing, emphasizing the importance of practicing and getting the right sound quality.
- Robin plans to break down existing scripts into modules for the courses and considers the technical aspects of recording, such as editing and incorporating visuals.
Don't Underestimate Building Your Audience
- Robin did not hire someone to do PR for her first book.
- Kristin had a large audience in the beginning and taught a lot of courses.
- Kristin suggests getting the audience into a Facebook group for better engagement.
Don't rely on publishing companies
- Even with a high-end publishing company, minimal PR is done unless the book is a potential bestseller.
- Hiring an outside PR person is advisable for a significant PR push.
- Consider specific book PR professionals for targeted assistance.
Maximize Preorders for Book Success
- The rate of thirty five hundred a month for a three month minimum is considered low for a skilled PR person.
- Including the Facebook group link in the book is recommended, as preorders can have significant impacts on various aspects.
- While preorders may not guarantee becoming a New York Times bestseller, they can lead to achieving a top position in a specific category.
Seize the Energy, Take Rest
- Kristin Morrison encourages embracing excitement and energy, while also allowing time for rest.
- Robin expresses excitement for the upcoming two-week break.
- Kristin Morrison emphasizes the importance of giving oneself the gift of rest.
Take Action and Apply Now
- You can go to the show notes page at kristinmorson.com/podcast-six to find out how Robin is doing now and what she's up to.
- If you would like to receive a coaching session on the podcast, I would love to work with you.
- You will find a short application on the show notes page.
- You can fill out that application and after you fill it out, my podcast team will be in touch with you.