Summary of Business Pathfinder Podcast Episode: Ep. 7: Making Friends with the Food Business
— Description —
Yvonne is torn between her passion for herbal healing and the financial demands of her tea and food business Kristin suggests reframing the food business as a way to help people and offers recommendations like promoting herbal consultations, creating a laminated menu, and hiring for a monthly newsletter Maintaining a positive mindset towards the business's financial aspect is crucial
Yvonne feels disappointed that she can't focus solely on her passion but recognizes the need to prioritize financially supporting aspects Kristin encourages finding joy in the financial aspect and emphasizes the importance of effective marketing for passion projects Attention and support are needed for all parts of the business, and temporary delegation of tasks can allow focus on passions
Overall, mindset work and mental hygiene are necessary to manage frustration or resentment towards the main source of income.
Ep. 7: Making Friends with the Food Business
Key Takeaways
- Yvonne feels torn between focusing on her passion for herbal healing and the financial demands of her tea and food business.
- Kristin suggests reframing the perspective on the food business and leveraging it to help people.
- Recommendations include promoting herbal consultations on the website, creating a laminated menu, and hiring someone for a monthly newsletter.
- Maintaining a positive mindset towards the business's financial aspect is crucial for overall success and well-being.
Prioritize Passion Over Profit
- Yvonne feels disappointed that she can't put all her focus on what brings her the most joy, but instead she feels like she needs to focus on the parts of her business that are financially supporting her and they're not her passion projects.
- Yvonne is in the middle of a dilemma, feeling torn between focusing on her passion for herbal healing and the growing demand for her tea and food business.
- Yvonne's passion lies in helping people with herbs and holistic healing, and she finds satisfaction in the feedback and success stories from her clients.
Embrace the Food Business Impact
- Ivonne is passionate about connecting with people and helping them with their wellbeing, health, and vitality.
- Kristin suggests reframing the perspective on the food business and seeing it as another way of helping people.
- Kristin encourages Ivonne to make friends with the food business and recognize the positive impact it has on people's health.
Revamp Website with Promotions
- Kristin encourages Ivonne to create a slider or pop-up on her website to promote her herbal consultations. She suggests having a little write-up with a picture of Ivonne at the checkout counter to promote her herbal consultations.
- Kristin advises Ivonne to have a laminated menu with information about her herbal consultations. She also recommends putting up table tents with details about her herbal consultations and the benefits of herbs.
- Kristin recommends hiring someone to help Ivonne create and send out a monthly newsletter to her email list.
Be Selective: Create Application Packet
- Ivonne is looking to hire someone for at least three or four days a week, working from 7:30 to 2:30.
- Ivonne has been picky about hiring due to the specific requirements of her business, and she has relied on her intuition to find the right people.
- Kristin recommends creating an application packet to filter out potential candidates and ensure they are a good fit for the position.
You're a Positive Business Influence
- You've opened up a sweet spot for people to gather, heal, and eat good food.
- You're not desperate for clients or customers and have many positives to work with.
- You have the opportunity to find a fantastic person through a thorough hiring process and putting the word out.
- You're grateful for the blessings and the opportunity to share positive energy with many people.
Revive Your Business with Mindset Shift
- Businesses can have a strong will to survive despite challenging circumstances like a recession.
- Positive thoughts about a business can positively impact the way it is managed.
- Mindset work and mental hygiene may be necessary if frustration or resentment towards the main source of income arises.
- Attention and support are needed for all parts of the business to prevent them from deteriorating.
- Temporary attention and potential delegation of tasks can allow focus on passions.
- Effective marketing for passion projects can fulfill the need for nurturing the passion business.
- Creating joy from the part of the business that supports financially is important.
- Exploring ways to find joy in the financial aspect of the business is encouraged.