Summary of Business Pathfinder Podcast Episode: Ep. 19: Increase Your Visibility
— Description —
Albert, a teacher and founder of a creative writing school, aims to boost confidence and attract consistent leads and revenue His strategies include targeting a minimum of four new program participants monthly, offering a discounted workbook, establishing a formal referral program, and revisiting 'The Artist's Way' by Julia Cameron Albert emphasizes the importance of reflecting on student gratitude to create a referral script and advocates for consistent reminders and marketing efforts to encourage referrals
Utilizing Facebook Live for credibility, repurposing content for YouTube, and celebrating creative brilliance are key The school's mission is to remind people that their voices matter and to give voice to personal and collective political vision Albert also focuses on creating social proof through testimonials and becoming a more courageous marketer
Modeling good student behavior and showcasing client success are essential To apply for coaching, visit kristinmorsen.com/podcast19.
Ep. 19: Increase Your Visibility
Key Takeaways
- Albert, a teacher and founder of a creative writing school, needs to cultivate inner confidence and discover tangible ways to take in positive feedback from students.
- To increase consistent leads and revenue, he aims for a minimum of four people coming into the program a month and plans to offer a discounted workbook 'Writing is the Path to Awakening'.
- He also intends to set up a formal referral program, address blocks around asking for referrals, and revisit 'The Artist's Way' by Julia Cameron.
- Albert emphasizes reflecting on gratitude from students to create a referral script, utilizing emails and social media for expressions of gratitude.
- He highlights the need for consistent reminders and marketing efforts to encourage referrals, suggesting quarterly reminders and providing statistics for the referral opportunity.
- Utilizing Facebook Live for credibility, repurposing content for YouTube, and encouraging engagement through comments and shares are also important.
- Celebrating others' creative brilliance, reminding people that their voices matter, and giving voice to personal and collective political vision are the school's mission.
- Printing out received appreciations and tangible results serves as a reminder of the impact made in helping writers, and modeling the behavior of being a good student is important.
- Creating more social proof through video or written testimonials and becoming a more courageous marketer are also essential for Albert.
Cultivate Inner Confidence and Embrace Feedback
- Albert is a teacher and founder of a very high-level creative writing school, an alternative to MFA programs.
- Albert needs to cultivate inner confidence around his work and discover tangible ways to take in positive feedback from students.
- He needs to work the confidence muscle when it comes to marketing his business and become more visible online.
Maximizing Referrals for Business Growth
- Main Point: Consistent Leads and Revenue
- Sub-Point: Minimum of Four People Coming into the Program a Month
- Sub-Point: Offer Discounted Workbook 'Writing is the Path to Awakening'
- Sub-Point: Set Up Formal Referral Program
- Sub-Point: Remind Students About Referral Program and Encourage Transparency
- Sub-Point: Address Block Around Asking for Referrals
- Sub-Point: Revisit 'The Artist's Way' by Julia Cameron
- Sub-Point: Keep File of Emails and Messages Expressing Gratitude and Encouragement
Leverage Gratitude for Referrals
- Albert emphasizes the importance of reflecting on gratitude from students and using it as a basis for creating a referral script.
- He suggests going through emails and social media to gather expressions of gratitude, which can be used to create a genuine and appealing referral script.
- Albert highlights the need for consistent reminders and marketing efforts to encourage referrals, suggesting quarterly reminders as a starting point.
- He also mentions the value of providing statistics when offering the referral opportunity.
Leverage Facebook Live for Credibility
- Facebook Live adds credibility to your content and can also be repurposed for YouTube.
- Encourage interested students to comment and share the live video to show support.
- Utilize your personal profile page for business-related content and showcase the success of your clients.
Celebrate Creative Brilliance, Your Voice Matters
- It is about celebrating other people's creative brilliance. We really focus on this.
- Our mission is to remind people that their voices matter. We need voices of positivity, compassion, inclusion, balance, and citizenship.
- Writing is about giving voice to your own personal vision, which becomes a collective political vision.
Throw the Pasta and See
- Throwing pasta against the wall can sometimes result in it sticking, while other times it doesn't.
- Printing out received appreciations and tangible results serves as a reminder of the impact made in helping writers.
- Modeling the behavior of being a good student is important.
Create Social Proof with Testimonials
- Albert needs to create more social proof through video or written testimonials from people he's helped.
- He can become a more courageous marketer by overcoming the fear of how he might be perceived by others.
- To apply for coaching, visit the show notes page at kristinmorsen.com/podcast19.