Summary of Business Pathfinder Podcast Episode: Ep. 17: Expand the Business
— Description —
Gabrielle, recovering from a hysterectomy, aims to expand her pet-based business and move out of her parents' home She plans to create a separate website for her pet treat business and trademark the name 'Treat Your Pets' Kristin advises seeking a trademark attorney as the process takes about a year and may require legal assistance
Managing endometriosis requires staying active, eating healthy, and seeking community support, while inflammatory foods can significantly impact daily activities Gabrielle's primary service is overnight pet sitting, and she sells pet treats She intends to develop a separate website specifically for her pet treat business
Kristin envisions 'Treat Your Pets' as a nationwide brand and suggests trademarking the business name Staying active, eating healthy, and seeking community support are crucial for managing endometriosis, while managing mental illness adds complexity to daily routines It is recommended to get a trademark attorney to help with the process, which should be completed within the next couple of weeks.
Ep. 17: Expand the Business
Key Takeaways
- Gabrielle is recovering from a hysterectomy, affecting her physical and mental health and routine.
- She is exploring ways to expand her pet-based business and move out of her parents' home.
- She plans to create a separate website for her pet treat business and trademark the name 'Treat Your Pets'.
- Kristin envisions 'Treat Your Pets' as a nationwide brand and advises Gabrielle to seek a trademark attorney.
- Obtaining a trademark typically takes about a year and may require legal assistance.
- Managing endometriosis requires staying active, eating healthy, and seeking community support.
- Inflammatory foods can significantly impact daily activities for someone with endometriosis.
Reinventing Success After Adversity
- Gabrielle is recovering from a hysterectomy, which has affected her physical and mental health, making it difficult to maintain a set routine.
- Gabrielle is exploring ways to expand her current product-based business and make more money to move out of her parents' home.
- Gabrielle's recovery from the hysterectomy has caused her to look at her life differently, leading to a two-part coaching session.
Gabrielle's Growing Pet Business
- Gabrielle's primary service is overnight pet sitting for her clients, which she offers through the Rover app.
- She also sells pet treats and has a deal with one local store to carry her products.
- Her website currently encompasses both her pet sitting and pet treat businesses, but she intends to develop a separate website specifically for her pet treat business.
Establish Treat Your Pets Empire
- Kristin suggests creating a separate website for Treat Your Pets treats, possibly named treatyourpetstreats.com or treatyourpets.com for pet products and treatyourpetspetsitting.com for pet sitting services.
- Gabrielle discusses the idea of Treat Your Pets being an all-encompassing umbrella for all pet industry businesses in the area, potentially serving as a directory for pet owners.
- Kristin envisions Treat Your Pets as a nationwide brand and advises Gabrielle to trademark the business name to secure its potential for growth.
Take Action Now, No Excuses
- Identify the web address provided for the action step.
- Confirm availability of a pen and paper for writing down the web address.
Get a Trademark Attorney Now
- Getting a trademark attorney is recommended to help with the trademark process.
- The process of obtaining a trademark typically takes about a year.
- Even after attempting to get a trademark, it may get rejected.
- Seeking the assistance of a trademark attorney can help in pushing the trademark application through.
- The task of obtaining the trademark should be completed within the next couple of weeks.
Prioritizing Health and Community
- Staying active and eating healthy is important for managing endometriosis.
- Community support is crucial for overall well-being.
- Inflammatory foods can significantly impact daily activities for someone with endometriosis.
- Managing mental illness adds complexity to planning and daily routines.
Simplify Your Meals, Feel the Balance
- Get three days worth of meals and a cooler to store the food while traveling.
- Look for pre-packaged foods that are easy to eat, pick up, healthy, and tasty.
- Eating healthy foods consistently will make it the norm and make it noticeable when you go out of balance.