Summary of Business Pathfinder Podcast Episode: Ep. 20: Delegate for a Better Work Life
— Description —
Susan, a beekeeper and owner of Burden Bee Hawaii, runs a small farm, teaches beekeeping classes, and sells beekeeping equipment She also operates a bird rescue with over 50 birds and is seeking help for social media, farm shop duties, and property maintenance The business, located on a five-acre farm, educates beekeepers, sells bee equipment, rescues bees, and offers tours
Challenges in finding and retaining employees have been faced as the business grows, and the owner is open to various forms of assistance The store is the only one in Hawaii dedicated to bee equipment, offering niche products for beekeepers Susan is looking for assistance with updating her website and social media, maintaining apiary equipment, and providing customer service
The work involves interacting with clients, building and painting boxes, and spending valuable time with customers Additionally, the business offers farm tours and beekeeping products, and Susan is open to coaching and delegating tasks to others.
Ep. 20: Delegate for a Better Work Life
Key Takeaways
- Susan is a beekeeper who runs a small farm, teaches beekeeping classes, and sells beekeeping equipment.
- She also operates a bird rescue with over 50 birds and is looking to hire help for social media, farm shop duties, and property maintenance.
- Burden Bee Hawaii, owned by a former librarian, educates beekeepers, sells bee equipment, rescues bees, and offers tours on a five-acre farm with various rescue animals.
- The business faces challenges in finding and retaining employees as it grows, and the owner is open to various forms of assistance.
- The store is the only one in Hawaii dedicated to bee equipment, offering niche products for beekeepers.
- Susan is seeking help with updating her website and social media, and her work involves maintaining apiary equipment, interacting with clients, and providing valuable customer service.
Susan's Diverse Farming Endeavors
- Susan is a beekeeper who educates people on raising healthy bees. She has a small farm, teaches beekeeping classes, and sells beekeeping equipment.
- She also runs a bird rescue on her property with over 50 rescued birds.
- Susan needs to hire someone to help with social media, farm shop duties, and property maintenance. Initially, she wanted to hire one person for all tasks, but she needed to find a different approach.
Struggling to Find Reliable Employees
- Burden Bee Hawaii is a business focused on educating beekeepers on the Big Island, selling bee equipment, rescuing bees, and providing tours to visitors.
- The owner, who was previously a librarian, has been running the business for about five years.
- The business is located on a five-acre farm, housing numerous rescue animals including chickens, peacocks, ducks, and turkeys.
- Finding and retaining employees has been a challenge for the owner as the business grows.
- The owner is open to various forms of assistance, including social media, marketing, grounds maintenance, and student outreach.
- The owner is also looking to improve their business skills and is open to delegating tasks to others.
- The owner has not specified the number of hours required for assistance.
Beekeeping Tours: Unique and Niche Products
- The tours are products that provide a great way to interact with visitors to the Big Island and introduce them to bees.
- The physical products offered are beekeeping equipment, catering to beekeepers on the Big Island and in Hawaii.
- The store is currently the only one in Hawaii dedicated to bee equipment, which mainly caters to niche products for beekeepers.
Revamp Your Business with Fiverr
- I just recently started using Fiverr to update my flyers, business card, and website.
- I found someone to redo my whole website, which will now have products on it and look more updated.
- I sell beekeeping suits and jackets.
Sales Strategy Fails with Beekeeping Products
- I've tried offering a sale with my products, and for some reason, the sale doesn't work with beekeeping products. I don't know why.
- I belong to a lot of different groups, but I only have a page.
- My Instagram feed goes into my Facebook page, but most people look at Instagram now, which I find really interesting.
70% Making Things Look Good
- The work involves helping with upkeep of apiary equipment, building boxes, painting boxes, cleaning hardware, and updating shelves.
- 30% of the work involves working with bees, while 70% involves making things look good, putting things together, taking things apart, and talking with clients.
- Susan gives people an appointment when they buy equipment and spends time talking with them, which is often more valuable than the actual equipment.
Meet Susan's Bees and Birds
- If you are on the Big Island of Hawaii and you would like to meet Susan, you can find out more on the show notes page at kristinmorson.com/podcast20.
- You would like to meet her bees and her birds, and you would like to have a farm tour or even learn about beekeeping.
- Susan had a lot of questions about how to grow her business in this session and how to find, hire and keep great staff.
- If you know of a business owner that you think would either like to be coached on this podcast, or you think would enjoy one or some of these episodes of these coaching sessions, I would be so grateful if you would take a moment to text them or email them a link to the podcast.