Summary of Business Pathfinder Podcast Episode: Ep. 48: Convert Website Viewers to Customers
— Description —
Elliot seeks sales and marketing guidance for creative individuals, aiming to convert potential customers to paying ones He plans to offer free sessions initially, followed by email incentives and time boundaries Kristin suggests offering packages for commitment and reducing follow-ups
Elliot emphasizes the need for a system to manage follow-ups and scheduling, incorporating breath exercises and addressing psychological blocks Kristin recommends a dedicated website using Carrd and invites listeners to join a 28-day Business & Life Boot Camp Elliot struggles with charging for services and aims to create a business vibe with a touch of 'woo'
He discusses the unique benefits of his sessions and the need for a seamless registration and purchasing process Kristin emphasizes the importance of a separate hub for Project Lab and Project Navigator, suggesting Carrd for quick and affordable one-page websites She also appreciates Elliot's participation in coaching sessions and encourages sharing the podcast with potential beneficiaries.
Ep. 48: Convert Website Viewers to Customers
Key Takeaways
Convert Potential Customers to Paying Customers
Maximize Business Potential with Free Sessions
Logitech Keyboard: The Quietest Option
Emphasize the Value of Investment
Embrace the Woo and Practical
Set Your Price and Stick to It
Educate Your Market, Drive Sales
Claim Your Spot with a Website
Cut Costs with Card Websites
Kristin's Bold Business Invitations
Key Takeaways
- Elliot is focused on offering sales and marketing guidance for creative people and is seeking advice on converting potential customers to paying ones.
- He plans to provide free sessions initially and then follow up with an email offering savings incentives and time boundaries to encourage sign-ups.
- Kristin suggests offering packages to encourage commitment and reduce follow-ups.
- Elliott emphasizes the need for a system to manage follow-ups and scheduling, highlighting the importance of a checklist and a CRM system.
- He struggles with charging for his services and aims to create a business vibe with a touch of 'woo' by incorporating breath exercises and addressing psychological blocks to work.
- Kristin recommends having a dedicated website for Project Lab and Project Navigator, separate from other marketing sites, and suggests using a quick website tool called Carrd for this purpose.
- Kristin invites listeners to join the 28-day Business & Life Boot Camp for Badass Women starting on February 1st and encourages sharing the podcast with business owners who could benefit.
Convert Potential Customers to Paying Customers
- Elliot is focused on showing up to be of service for people and is working on the prototyping process for what to offer.
- The main theme of the work is in the area of sales and marketing for creative people.
- Elliot is looking for guidance on how to convert interested potential customers to paying customers and balancing free offerings with the value of paid services.
Maximize Business Potential with Free Sessions
- Elliott offers free sessions to help build a fully actualized business for his clients.
- The Project Lab is a co-working space for focus and synergy among participants.
- Kristin suggests offering packages to encourage commitment and reduce follow-ups.
Logitech Keyboard: The Quietest Option
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- Elliott loves the Logitech keyboard for its quietness.
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- Kristin's mic is picking up the sound of Elliott's keyboard.
- The mic is right in front of the keyboard.
Emphasize the Value of Investment
- Elliott plans to offer free sessions initially and then follow up with an email offering a savings incentive and a time boundary to encourage sign-ups. He emphasizes the need for a system to manage follow-ups and scheduling, highlighting the importance of a checklist and a CRM system.
- Kristin suggests starting with a lower price point and gradually increasing it as the group grows, emphasizing the value of investment in motivating participants.
- Elliott discusses the unique benefits of his sessions, including a specific writing method and the synergy of the community he aims to cultivate. He aims for a seamless registration and purchasing process, drawing parallels to fitness classes and the need to set the tone and expectations for the brand.
Embrace the Woo and Practical
- Kristin Morrison's brand is described as someone who can go deep and be practical, straddling the line between being woo and practical.
- Elliott describes the vibe he wants to create as a combination of business and a bit of woo, incorporating breath exercises and addressing psychological blocks to work.
- Elliott struggles with charging for his services, experiencing resistance and feelings when it comes to pricing.
Set Your Price and Stick to It
- Teaching guitar based on personal framework and cost estimation.
- Emphasis on time constraints and need for upfront communication about costs.
- Highlighting expertise in email marketing and other marketing skills.
Educate Your Market, Drive Sales
- Difficulty in charging for a service that is not fully developed.
- Educating people about the new service as a component of marketing.
- Using education as a key aspect of good marketing.
- Conducting a case study on a person's writing process before and after using the service.
Claim Your Spot with a Website
- Kristin suggests having a website, even if it's just a landing page, for Project Lab and Project Navigator to claim their spot and give it the attention it deserves.
- She emphasizes the importance of having a hub dedicated to Project Lab and Project Navigator, separate from other marketing sites.
- Elliott recommends a quick website tool called Carrd for creating one-page websites quickly and affordably.
Cut Costs with Card Websites
- Elliott explains that the content got tucked into his main website to save costs, as creating a new Squarespace site would cost an additional $40.
- Elliott mentions that Card offers 10 little one-page websites for around $20 a year, making it a cost-effective option.
- Kristin expresses amazement at the affordability of Card and asks if the websites can be customized.
Kristin's Bold Business Invitations
- Elliot customized a page for his lawyer dad with his face and address in a clean, button-down way.
- Kristin appreciates Elliot's participation in the coaching sessions and encourages others to apply for coaching on the podcast.
- Kristin invites listeners to join the 28-day Business & Life Boot Camp for Badass Women starting on February 1st.
- She expresses gratitude for the support in making the podcast successful and encourages sharing it with business owners who could benefit.
- Kristin thanks the audience for their part in making the podcast successful and encourages hesitant listeners to apply for coaching, highlighting the potential marketing opportunity.