Summary of Business Pathfinder Podcast Episode: Ep. 33: Busywork Doesn't Result In Clients
— Description —
Caitlin specializes in coaching overwhelmed moms on self-care and time management, offering one-on-one private coaching and group coaching programs Trust-building and addressing the target audience's pain points are crucial for growing the coaching audience To attract clients, she emphasizes the importance of identifying key skills for quick relief and clearly stating program benefits
Creating a three-tiered pricing and assuring a small time commitment can incentivize action Caitlin's personal experiences and natural inclination towards motherhood drive her focus on targeting moms Niche marketing, such as 'think happy for moms,' is recommended for specific and effective messaging
Trust can take time, as evidenced by some clients taking years to engage in coaching Providing relief for the target audience's struggles is key to establishing credibility and growing the audience Offering early bird pricing and emphasizing a small time commitment can drive client action
It's advised to niche down to moms and evaluate success over a year.
Ep. 33: Busywork Doesn't Result In Clients
Key Takeaways
- Trust takes time to build, especially in coaching relationships.
- Caitlin focuses on coaching moms on self-care and time management.
- The target audience for Caitlin's coaching is overwhelmed moms, and she emphasizes the importance of self-care for them.
- Kaitlin's coaching programs include one-on-one private coaching and group coaching, tailored specifically for moms.
- Identifying key skills that provide quick relief and clearly stating program benefits are crucial for attracting the target audience.
- Establishing trust and addressing the target audience's pain points are essential for growing the coaching audience.
- Creating a three-tiered pricing and assuring a small time commitment can incentivize action and attract clients.
- It may take a long time for some individuals to be ready for coaching, and targeting a niche audience like moms can be effective in marketing coaching services.
Trust takes time, but worth it
- Trust can take a long time. Or timing is a part of it too. Some people just aren't ready until they're ready.
- The bootcamp is an opportunity to connect with business owners and podcast listeners from all over the world.
- There's an emphasis on the financial aspect, self-care, and income-producing activities.
- Caitlin coaches moms on self-care and time management, aiming to help them take care of themselves in the midst of taking care of their kids.
- Caitlin is working many hours each day but is not seeing a lot of new clients sign up for her coaching programs.
- The focus is on writing web copy to resonate with overwhelmed moms and create effective calls to action.
- Tips for warming up the audience and converting those interested in free content are discussed.
Empower Moms to Prioritize Self-Care
- Kaitlin coaches women on time and task management, building sustainable habits, and keeping their cups full.
- Her product suite includes one-on-one private coaching and group coaching, with a focus on launching a program geared 100% toward moms.
- Moms have a real challenge with filling up their own cups, and it's important for them to prioritize self-care.
Kaitlin's Bold Career Move
- Kaitlin left her nine to five to pursue Think Happy full time in October of last year.
- Before the transition, Think Happy was her side hustle for about a year.
- Kaitlin has worked with several people since pursuing Think Happy full time.
Targeting Moms: A Personal Approach
- Kaitlin struggled with overloading her plate, chronic infections, and severe anxiety before finding ways to cope.
- Kaitlin plans to target moms due to her personal experiences and the natural inclination towards motherhood.
- Kristin suggests advertising in local moms groups and newsletters, as well as creating a business profile on Nextdoor.
Niche Power: Targeting Specific Audiences
- A niche can be very powerful as it narrows down the target audience and makes the marketing message more specific and effective.
- For example, instead of targeting all women, a niche could be 'think happy for moms' with a specific tagline tailored to their needs.
- Identifying the two or three key skills that provide the most relief in the quickest way can be crucial for addressing the target audience's pain points and attracting them to the offering.
- Clearly stating the benefits of the program, such as requiring only 10 or 15 minutes a day, can help alleviate the feeling of being overwhelmed and attract the target audience.
- Providing relief for the struggles of the target audience is a significant way to grow the audience and establish credibility in the niche.
Trust Takes Time, But Pays Off
- Some people on the email list have been following since 2000 but never made a purchase.
- One woman attended a program after 10 years but never signed up for one-on-one coaching.
- She is now flying to Hawaii for a VIP coaching day, showing that trust can take a long time.
- Some people may not be ready for coaching until a later time, or may not feel the need for it themselves but know someone who does.
Create Three-Tiered Pricing for Early Birds
- Create a three-tiered pricing for early birds to incentivize action by a certain date.
- Assure a small time commitment of 10-15 minutes a day or an hour, three times a week.
- Consider niching down to moms and give the endeavor a solid year to evaluate its success.