Summary of Business Pathfinder Podcast Episode: Ep. 49: Business Pivot
— Description —
Stephanie, the founder of Chicago Urban Pets, is expanding her pet sitting business to include an online presence and affiliate marketing She aims to offer valuable information through social media and email marketing, considering affiliate marketing for dog food subscriptions Transparency in pet food offerings is crucial due to legal requirements
Stephanie feels a lack of time and resources, leading to a sense of inadequacy Kristin advises her to embrace the 'I am enough-ness' and create a daily practice around it Stephanie also seeks to create a new online business targeted at pet owners and has questions about logistics and balancing it with her in-person service business
The pandemic prompted her to integrate blogging and affiliate marketing into her pet sitting business, and she now plans to expand her online presence Kristin suggests exploring Amazon affiliate marketing and seeking technical support It's important for Stephanie to stay updated on pet food offerings and recalls, and she can find various service providers for her online business on the platform
Kristin encourages Stephanie to rest in the 'I am enough-ness' and create a daily practice around it.
Ep. 49: Business Pivot
Key Takeaways
- Stephanie is expanding her pet sitting business to include an online presence and affiliate marketing
- She is considering affiliate marketing for dog food subscriptions and plans to provide valuable information through social media and email marketing
- Stephanie is learning about information marketing and wants to provide value to people online while creating an income
- She is advised to tap into the market and update pet food offerings periodically to remain current
- Transparency in pet food offerings is essential due to legal requirements
- Stephanie feels a profound awareness of not having enough time and resources, leading to a feeling of not being enough
- Kristin acknowledges Stephanie's feelings and encourages her to rest in the 'I am enough-ness' and create a daily practice around it
Stephanie's Ambitious Online Business Plan
- Stephanie wants to create a new online business targeted to pet owners as a branch off her current service-based pet business.
- She has questions about the logistics of creating an online business and balancing it with her in-person service business.
- Stephanie also has a profound awareness of feeling like she never has enough and never doing enough in her business and life.
Revolutionizing Pet Sitting Business with Online Expansion
- Stephanie founded Chicago Urban Pets in 2013, a dog walking and pet sitting company in Chicago, Illinois.
- The pandemic hit the business hard, but Stephanie found opportunities for making money online with blogging and affiliate marketing.
- She relaunched the business in April 2021 and integrated her blogging knowledge into the pet sitting business.
- Stephanie wants to expand her pet sitting business and incorporate more of an online presence.
- She is learning about information marketing and wants to provide value to people online while creating an income.
- Stephanie is considering affiliate marketing for dog food subscriptions and plans to provide valuable information through social media and email marketing.
- She is hesitant about starting with her current clients but recognizes the potential benefits of testing the market with them.
- Kristin suggested exploring becoming an Amazon affiliate and reaching out for technical support from the program facilitators.
Email for help, others struggle too
- When reaching out, express that you are struggling with a particular thing, as others in the course may be facing the same challenge.
- Inquire if there are any other areas where you feel incomplete or are still struggling.
Stay Updated on Pet Food Recalls
- It's important to stay tapped into the market and update pet food offerings periodically to remain current.
- Prior to using any of the listed pet food products, it's advisable to check for any ongoing recalls.
- Transparency is not only a good practice but also a legal requirement.
Find Top Talent for Your Projects
- There are various types of service providers available on the platform, including website developers, sales copywriters, and virtual assistants.
- You have the ability to review the feedback and ratings of the providers who respond to your free job posting, allowing you to assess their previous work and performance.
- You can specify the budget for the job and invite potential candidates who are willing to work within that budget.
Uncovering the Root of Inadequacy
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- Stephanie's core issue is feeling like there's not enough time and resources, leading to a feeling of not being enough.
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- Kristin acknowledges Stephanie's feeling of not being enough and suggests that it may stem from a deeper belief of not feeling like she's enough.
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- Kristin encourages Stephanie's realizations and compares it to her own journey of questioning her beliefs about making money.
Stephanie is Enough
- To be able to rest in the 'I am enough-ness' is important to move to the next level.
- Create a daily practice around saying 'I am enough, I do enough, I have enough, there is enough.'
- Incorporate the other action steps provided into the daily practice.