Karma is a Lamaze trained birth class instructor who teaches online birth classes to alleviate fear associated with giving birth.
She needs coaching to grow her business and attract more clients.
The session covers effective steps for business growth, including using Instagram and hashtags while being mindful of the addictive and damaging nature of social media.
Lamaze has been teaching childbirth classes for 37 years and has a passion for empowering women. She prefers small, personal classes and wants to connect with people on a one-on-one basis to alleviate their fears about childbirth.
Kristin suggests addressing common fears and concerns on Lamaze's website through banners to attract potential clients.
Lamaze also wants to focus on supporting partners during childbirth and is seeking advice on managing her Instagram presence to reach her target audience.
Some doctors may not be interested in referring someone they don't know personally.
Creating a pamphlet with testimonials, especially from local people, could be helpful.
Reaching out to people you've already worked with can be valuable as they have experienced the help you provided.
Consider reaching out to moms you've worked with to have conversations and record them, possibly through Zoom.
Shorten the recorded conversations to make them suitable for a podcast format, as many people prefer shorter content.
Explore the idea of creating a podcast to further your message and reach a wider audience.
Ensure to obtain permission from each person before using the recorded content, similar to how you would for Instagram videos.
Repurpose existing video content into audio for the podcast, and consider finding an audio producer on Upwork to help with editing and uploading.
Create a podcast cover, similar to an album cover, to make your podcast visually appealing and easily recognizable.
Creating a podcast may be easier than it seems and could be a fantastic way to reach more people.
You can focus on specific keywords and hashtags to increase discoverability.
Use hashtags relevant to the areas you want to target for reaching more people.
Engagement with likes triggers reward centers in the brain, leading to increased posting and social media usage.
Be mindful of the desire for people to like and comment on social media posts.
Recognize that even if there are no comments or likes, people are likely seeing the posts.
Acknowledge the support of the many people who are cheering on.
Consider the importance of using social media wisely and consciously, especially for business purposes.
Understand that the goal of getting likes is ultimately about serving people.
Recognize the value of offering a service that brings people peace, especially in today's world.
Business is creative and fun, like creating something out of nothing.
The insight and perspective gained from years of running a business are invaluable.
The conversation was nurturing and comforting, like having a teammate come alongside.
Karma offers online birth classes and coaching, with updates available on kristenmorrison.com/podcast15.
Best Year Yet coaching sessions are available to create powerful business and life goals.
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