Robyn is a prop stylist in New York City and teaches prop styling, including the art and business of styling.
She has been working on a book titled 'Styling Beyond Instagram' which focuses on teaching people how to get into prop styling and grow their business.
Her target audience is individuals looking to start or grow their prop styling business.
Kristin suggested creating an online course on platforms like Udemy to gain exposure and promote the book.
Robyn already teaches live online courses and has about 12 different courses.
Kristin recommended creating a Facebook group to further engage with her audience.
Kristin Morrison suggests creating a Facebook group and a Udemy course to connect with target readers and potential students.
Kristin advises Robin to use the Prompt Smart app for teleprompting, and recommends getting good lights and a lavalier mic for recording courses.
Kristin shares her experience of recording a course with an iPhone and hiring a videographer for editing, emphasizing the importance of practicing and getting the right sound quality.
Robin plans to break down existing scripts into modules for the courses and considers the technical aspects of recording, such as editing and incorporating visuals.
Robin did not hire someone to do PR for her first book.
Kristin had a large audience in the beginning and taught a lot of courses.
Kristin suggests getting the audience into a Facebook group for better engagement.
Even with a high-end publishing company, minimal PR is done unless the book is a potential bestseller.
Hiring an outside PR person is advisable for a significant PR push.
Consider specific book PR professionals for targeted assistance.
The rate of thirty five hundred a month for a three month minimum is considered low for a skilled PR person.
Including the Facebook group link in the book is recommended, as preorders can have significant impacts on various aspects.
While preorders may not guarantee becoming a New York Times bestseller, they can lead to achieving a top position in a specific category.
Kristin Morrison encourages embracing excitement and energy, while also allowing time for rest.
Robin expresses excitement for the upcoming two-week break.
Kristin Morrison emphasizes the importance of giving oneself the gift of rest.
You can go to the show notes page at kristinmorson.com/podcast-six to find out how Robin is doing now and what she's up to.
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