Albert is a teacher and founder of a very high-level creative writing school, an alternative to MFA programs.
Albert needs to cultivate inner confidence around his work and discover tangible ways to take in positive feedback from students.
He needs to work the confidence muscle when it comes to marketing his business and become more visible online.
Main Point: Consistent Leads and Revenue
Sub-Point: Minimum of Four People Coming into the Program a Month
Sub-Point: Offer Discounted Workbook 'Writing is the Path to Awakening'
Sub-Point: Set Up Formal Referral Program
Sub-Point: Remind Students About Referral Program and Encourage Transparency
Sub-Point: Address Block Around Asking for Referrals
Sub-Point: Revisit 'The Artist's Way' by Julia Cameron
Sub-Point: Keep File of Emails and Messages Expressing Gratitude and Encouragement
Albert emphasizes the importance of reflecting on gratitude from students and using it as a basis for creating a referral script.
He suggests going through emails and social media to gather expressions of gratitude, which can be used to create a genuine and appealing referral script.
Albert highlights the need for consistent reminders and marketing efforts to encourage referrals, suggesting quarterly reminders as a starting point.
He also mentions the value of providing statistics when offering the referral opportunity.
Facebook Live adds credibility to your content and can also be repurposed for YouTube.
Encourage interested students to comment and share the live video to show support.
Utilize your personal profile page for business-related content and showcase the success of your clients.
It is about celebrating other people's creative brilliance. We really focus on this.
Our mission is to remind people that their voices matter. We need voices of positivity, compassion, inclusion, balance, and citizenship.
Writing is about giving voice to your own personal vision, which becomes a collective political vision.
Throwing pasta against the wall can sometimes result in it sticking, while other times it doesn't.
Printing out received appreciations and tangible results serves as a reminder of the impact made in helping writers.
Modeling the behavior of being a good student is important.
Albert needs to create more social proof through video or written testimonials from people he's helped.
He can become a more courageous marketer by overcoming the fear of how he might be perceived by others.
To apply for coaching, visit the show notes page at kristinmorsen.com/podcast19.