Trust can take a long time. Or timing is a part of it too. Some people just aren't ready until they're ready.
The bootcamp is an opportunity to connect with business owners and podcast listeners from all over the world.
There's an emphasis on the financial aspect, self-care, and income-producing activities.
Caitlin coaches moms on self-care and time management, aiming to help them take care of themselves in the midst of taking care of their kids.
Caitlin is working many hours each day but is not seeing a lot of new clients sign up for her coaching programs.
The focus is on writing web copy to resonate with overwhelmed moms and create effective calls to action.
Tips for warming up the audience and converting those interested in free content are discussed.
Kaitlin coaches women on time and task management, building sustainable habits, and keeping their cups full.
Her product suite includes one-on-one private coaching and group coaching, with a focus on launching a program geared 100% toward moms.
Moms have a real challenge with filling up their own cups, and it's important for them to prioritize self-care.
Kaitlin left her nine to five to pursue Think Happy full time in October of last year.
Before the transition, Think Happy was her side hustle for about a year.
Kaitlin has worked with several people since pursuing Think Happy full time.
Kaitlin struggled with overloading her plate, chronic infections, and severe anxiety before finding ways to cope.
Kaitlin plans to target moms due to her personal experiences and the natural inclination towards motherhood.
Kristin suggests advertising in local moms groups and newsletters, as well as creating a business profile on Nextdoor.
A niche can be very powerful as it narrows down the target audience and makes the marketing message more specific and effective.
For example, instead of targeting all women, a niche could be 'think happy for moms' with a specific tagline tailored to their needs.
Identifying the two or three key skills that provide the most relief in the quickest way can be crucial for addressing the target audience's pain points and attracting them to the offering.
Clearly stating the benefits of the program, such as requiring only 10 or 15 minutes a day, can help alleviate the feeling of being overwhelmed and attract the target audience.
Providing relief for the struggles of the target audience is a significant way to grow the audience and establish credibility in the niche.
Some people on the email list have been following since 2000 but never made a purchase.
One woman attended a program after 10 years but never signed up for one-on-one coaching.
She is now flying to Hawaii for a VIP coaching day, showing that trust can take a long time.
Some people may not be ready for coaching until a later time, or may not feel the need for it themselves but know someone who does.
Create a three-tiered pricing for early birds to incentivize action by a certain date.
Assure a small time commitment of 10-15 minutes a day or an hour, three times a week.
Consider niching down to moms and give the endeavor a solid year to evaluate its success.